Fremtind increases value by building culture

Physically active employees are a key ingredient in the recipe. But there's more. Walking groups, running training, ski lessons, expanded bike parking in the garage, break exercises, activity days. A holistic offering that reaches all employees. All year round.

– We are together with our employees on this, says Fremtind's sponsor and culture manager Eirik Johansen.

– It's not like we've arranged a training evening just to make the annual report look good.

Fremtind has discovered how new and important collegial bonds are formed when people meet and exercise together. Through these activities, the team is built, and the workplace becomes a better and more attractive place to be. The effect is noticeable.

– Strengthening job-related physical activity in our company is a priority because it pays off – for all of us. Our active employees contribute to raising the quality of the entire business. Through a rich menu of everything from power walks to interval training, strength exercises, yoga, and kayaking courses, we have found the formula that ticks all the right boxes, explains Eirik Johansen.

The employees are clear-headed when they tackle their work tasks. They report better sleep and increased well-being.

The results speak for themselves

– With Bull Aktiv as a provider of physical activities, we have made a long-term commitment to this, says Fremtind's culture manager. We have worked patiently and strategically over time. The results have long since begun to speak for themselves. Our contribution is to facilitate, so that all employees get the opportunity to make good choices. When our employees try one or more activities – and then continue – long after the first goal is reached and the prize awarded, that's when we clearly see what values are created.

A motivational evening with none other than Marit Bjørgen is part of the partnership with Bull Aktiv. Having the Olympic legend "visit" Fremtind's premises is invaluable. Marit speaks with experienced gravitas about one of the most important elements for reaching a goal, whether private or professional: Reality orientation.

– Do an honest analysis of your starting point and goal, says Marit.

– Only when this is in place can one begin the often long road to the goal.

Marit shares her insight:

– Having someone to train with often trumps expensive sports equipment. Group training and appointments are some of my best tips, she emphasizes. The winning recipe is to achieve this at the workplace.

Continuity is key

Bull Aktiv is structured to collaborate with companies to deliver activity and training programs for all levels – so that each employee can develop, become stronger and fitter together with their employer and colleagues.

Joakim Levorsen, CEO of Bull Aktiv, also notes that more and more employers are realizing the value of having a year-round activity program. Not just a ski course in winter, or a cycling day in summer.

– Continuity is the essence of all training, Joakim points out. We see that more people are looking for opportunities for activities and training programs throughout all seasons, precisely to gain the value of continuous physical activity.

Bull Aktiv puts together an annual calendar for companies, with tailor-made activity offerings for all levels.

– The natural variation through seasons and different activities is motivating. We see the effect of team building in companies when colleagues are together in several activity arenas over time, says Joakim.

Fremtind has gone all the way.

– The company offers employees activities all year round. The experiences are convincing, says culture manager Eirik Johansen, who simply summarizes:

Physically active employees have value!